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Select and start learning →Marketing Management & Digital Marketing
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Marketing Management & Digital Marketing
Marketing Management & Digital Marketing covers Marketing Management & Digital Marketing; MM01 - Beginner's Marketing Management & Digital Marketing Short Course; MM02: Consumer Behaviour and Decision Making; MM03: Introduction...
Flexible online learning
Course overview
This short course gives you a basic understanding of marketing management and digital marketing. It is perfect for beginners with little or no experience. You will learn key skills to succeed in today’s marketing world. This course is also ideal for students, recent graduates, entrepreneurs, and anyone who wants to improve their career in marketing.
- Regular course fee
- ZAR 700.00
Course summary
Marketing Management & Digital Marketing covers Marketing Management & Digital Marketing; MM01 - Beginner's Marketing Management & Digital Marketing Short Course; MM02: Consumer Behaviour and Decision Making; MM03: Introduction to Marketing Research; MM04: Marketing Communications; MM05: Defining Your Audience; with additional topics in the course outline.
Marketing Management & Digital Marketing
| Section | 1 |
|---|---|
| Focus | Learning |
| Overview | This short course gives you a basic understanding of marketing management and digital marketing. It is perfect for beginners with little or no experience. You will learn key skills to succeed in today’s marketing world. This course is also ideal for students, recent graduates, entrepreneurs, and anyone who wants to improve their career in marketing. Please see enrolment instructions below! |
MM01 - Beginner's Marketing Management & Digital Marketing Short Course
| Section | 2 |
|---|---|
| Focus | Learning |
| Overview | Module OverviewThis module covers the basics of sales, marketing, and digital marketing. We will learn about the marketing mix (4Ps) to help create marketing plans, explore different marketing styles, and compare traditional marketing with digital marketing. Through exercises and real-world examples, you'll see how brands use different channels to connect with their audiences. Understanding these fundamentals provides a strong foundation for more advanced marketing ideas.Learning OutcomesBy the end of this module, learners will be able to:Define marketing, sales, and digital marketing.Explain the marketing mix (4Ps) and its role in developing effective marketing strategies.Identify different marketing orientations (production, product, sales, marketing, societal marketing).Differentiate between traditional marketing and digital marketing approaches.Recognise key digital marketing channels and their purposes. |
MM02: Consumer Behaviour and Decision Making
| Section | 3 |
|---|---|
| Focus | Learning |
| Overview | Module OverviewThis module looks at what influences how consumers think and make choices. We explore psychological, social, and situational factors that affect how people see and select products. Understanding Maslow's Hierarchy of Needs helps explain what motivates consumers, while the consumer decision-making process shows the steps from noticing a product to reviewing it afterwards. Through exercises and case studies, you'll see how brands analyze and influence consumer behaviour, helping marketers create better strategies.Learning OutcomesBy the end of this module, learners will be able to:Understand the various factors that influence consumer behaviour.Explain the stages of the consumer decision-making process.Identify different consumer segments based on demographics, psychographics, and behavioural factors.Apply consumer behaviour concepts to real-world marketing strategies. |
MM03: Introduction to Marketing Research
| Section | 4 |
|---|---|
| Focus | Learning |
| Overview | Module Overview: This module introduces the fundamental concepts of marketing research, highlighting its crucial role in informed decision-making for businesses. We will explore various research methods, from primary to secondary sources, and discuss how to effectively utilise research findings to develop and refine marketing strategies.Learning OutcomesBy the end of this module, learners will be able to:Understand the importance of market research in the marketing decision-making process.Differentiate between primary and secondary research methods and their respective applications.Design a basic survey questionnaire.Apply appropriate research methods to address specific marketing questions.Analyse research data to draw meaningful conclusions.Understand the concept of market sizing and forecasting. |
MM04: Marketing Communications
| Section | 5 |
|---|---|
| Focus | Learning |
| Overview | Module OverviewThis module looks at how marketing communication helps shape how people see a brand and encourages them to buy. We cover different tools like advertising, public relations, sales promos, and content marketing. It’s important to use all these tools together in a coordinated way. Creating a clear and consistent message across all channels makes campaigns work better. Through exercises and real-life examples, learners will develop practical skills to design and evaluate effective marketing messages.Learning OutcomesBy the end of this module, learners will be able to:Develop a comprehensive marketing communication strategy aligned with business goals.Identify and utilise various marketing communication tools effectively.Understand the role of branding in shaping communication messages.Design integrated marketing communication (IMC) plans that coordinate multiple channels.Analyse and evaluate the effectiveness of marketing campaigns. |
MM05: Defining Your Audience
| Section | 6 |
|---|---|
| Focus | Learning |
| Overview | Module Overview: This module focuses on understanding your target audience. We'll explore various segmentation techniques, delve into creating detailed buyer personas, and map out customer journeys to effectively tailor your marketing efforts.Learning OutcomesBy the end of this module, you will be able to:Identify key target audiences using a variety of segmentation criteria.Develop comprehensive buyer personas to understand customer needs and motivations.Create customer journey maps to identify touchpoints and pain points throughout the customer experience.Apply segmentation and persona development to inform marketing messaging and strategies.Analyse existing audience data to identify trends and opportunities. |
MM06: Brand Positioning and Management
| Section | 7 |
|---|---|
| Focus | Learning |
| Overview | Module OverviewThis module teaches you how to build a strong brand identity and position your brand effectively in the marketplace. You will learn key concepts like brand architecture, developing a compelling value proposition, and managing how your brand is perceived. The goal is to help you create a brand that stands out, builds customer loyalty, and adds long-term value to your business.Learning OutcomesBy the end of this module, you will be able to:Develop a clear and persuasive brand positioning strategy that sets your brand apart.Understand and clearly communicate your brand’s unique value proposition to your target audience.Create and refine your brand’s personality and visual identity to resonate with consumers.Analyse how your brand’s perception affects its value and learn how to manage this perception.Design a comprehensive brand identity guide to ensure consistency across all marketing channels and touchpoints. |
MM07: Global and E-Marketing
| Section | 8 |
|---|---|
| Focus | Learning |
| Overview | Module OverviewThis module highlights how important it is to use marketing strategies that are aware of different cultures and digital trends around the world. To build a successful global and online marketing plan, you need to understand how consumers in different countries behave, choose the right marketing channels, and adapt your content to fit local cultures. With these skills, brands can grow their reach and build strong connections worldwide by using digital platforms effectively for international success.Learning OutcomesBy the end of this module, learners will be able to:Understand the key challenges and strategies for global marketing.Develop a digital marketing plan tailored for international markets.Recognise cultural sensitivities and adapt marketing messages accordingly.Identify suitable digital channels and tactics for different regions.Analyse global market opportunities and trends in digital marketing. |
MM08: Technology and Digital Marketing Communications
| Section | 9 |
|---|---|
| Focus | Learning |
| Overview | Module OverviewThis module introduces the latest digital marketing technologies and tools that enable marketers to effectively reach and engage their target audiences. Learners will explore search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, analytics, automation, and data privacy considerations. The focus is on practical application through hands-on activities and real-world case studies.Learning OutcomesBy the end of this module, learners will be able to:Understand key digital marketing technologies and their roles.Utilise digital tools such as SEO, SEM, analytics, and automation platforms.Develop and implement effective digital marketing campaigns.Analyse campaign performance using analytics tools.Recognise data privacy and ethical considerations in digital marketing. |
Final Asssessment - Marketing Management & Digital Marketing Course
| Section | 10 |
|---|---|
| Focus | Assessment |
| Overview | Your Final Assessment(You need to score 80% or more to pass)This assessment will test your knowledge of Marketing Management & Digital Marketing and qualifies you for a Certificate in theBeginner's Marketing Management & Digital Marketing CourseYou can re-take the assessment until a successful outcome is achieved.ALL THE BEST! |
Claim Your Certificate
| Section | 11 |
|---|---|
| Focus | Document |
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Regular course fee: ZAR 700.00.
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ZAR 630.00View 9 module fees
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